We talked, we retreated, we scribbled, we read, we researched, and we talked again. The idea was crystalizing into something real. We plugged into the psychology of understanding and action, we explored the science of brain development and the art of decision making. It all came together. There was one way to change the world – WORDS. Jim Collins led us to this discovery when he said that there are two ways to change the world, the pen and the sword. Those who choose the sword were however inspired by those who write. Those who write, write words, so "Words Change the World."